In collaboration with musician Davide “Boosta” Di Leo, we developed an exclusive playlist for eyewear brand Salmoiraghi & Viganò, aimed at creating a distinctive musical atmosphere consistent with its identity.

The client’s request was clear: to build a sound environment that would make customers feel comfortable, welcomed, and inspired to purchase. To achieve this, together with Boosta we conducted an in-depth analysis of the brand’s character and values, giving life to a truly unique and recognisable Sound Identity.
The initial concept was structured into five musical categories, ranging from soft, relaxing melodies to lively, upbeat tracks. Boosta curated the programming by blending these tonal nuances to define the musical soul of Salmoiraghi & Viganò.
Through our Profusion iH music devices, this sonic identity was broadcast across all the brand’s stores, with bi-monthly updates to ensure variety and freshness while maintaining a strong emotional connection with customers.
Type: Sound Design
Product: Profusion iH