During the renovation of the new Giochi Preziosi store on Corso Vercelli in Milan, we were entrusted with digitizing the spaces and transforming the store into a true toy store of the future.

The multimedia experience begins outside, with a portable LED wall that captures the attention of passersby by displaying the latest products in vivid colors and enchanting graphics. Upon entering, visitors are greeted by a fragrance diffused by our olfactory systems, immediately immersing them in a magical atmosphere.

At the entrance, two holograms set in scenic structures greet you with playful 3D animations, leading you to the heart of the store. The spaces, decorated in the brand's unmistakable style, feature LCD screens offering information, interactive maps, and entertainment content.

Upstairs, the undisputed star is a touch-sensitive LED floor: an interactive area that invites adults and children alike to walk, play, and interact with digital content. The experience is further enhanced by a custom sound design, which accompanies visitors with different music depending on the store's area.

A project that combines technology, creativity, and entertainment to create a unique and unforgettable experience.

• Type: Multimedia Totems, Sound Design, LED Wall, Olfactory Experiences

• Product: LCD Screens, Diamond Series, Hologram, LED Floor, Profusion iH, Speakers