Inside the Hamleys store in Milan, we created a scenographic digitalization project by covering the store's central column with 18 LED panels. The structure, thanks to its enveloping shape, becomes a focal point capable of transmitting engaging images and videos, capturing the attention of both adults and children.

To complete the installation, two 98" monitors were placed on the second floor, dedicated to disseminating brand content and enhancing the customer experience within the store.

• Type: LED Wall

• Product: LED Wall