To celebrate Valentine’s Day and give the Motivi store windows a distinctive new look, we designed and created two transparent LED installations positioned behind the display mannequins.
After an in-depth study of the brand identity and several creative proposals, the heart shape was selected — perfectly aligned with the romantic theme and the brand’s logo. Placed behind the mannequins, the structure created the illusion of luminous wings, making the display even more striking and theatrical.
The transparency of the LED panels allowed the visual content to blend seamlessly with the surrounding environment: colours consistent with the brand image, dynamic graphic forms, and glittering light effects transformed the shop window into a true urban spectacle, stopping passers-by in their tracks and capturing their attention.
Type: LED Wall
Product: Transparent Film LED